Beginner Guide to Blogs part two

Common practice threatens to reduce blogging to its lowest common denominator. On one extreme, blogs are self-indulging exercises in naval gazing, a collections of “musings” and “ramblings” encouraging public exhibitionism and offering an outlet for voyeurism.

To the other extreme, many blogs have become the dusty archives of pedantic articles, and are as void of a personal touch and voice as a tomb.

Again there is nothing wrong with either approach, but we will presume there can be more, much more, to blogging.A blog can facilitate an enriching experience, both for the blogger and the reader. This blog will explore the creation and propagation of that experience. My sincere aim is that this particular blog will be a learning experience for everyone involved, myself included.

Blogs have been around for a few years, but most webmasters grossly underestimate the power of blogging. A simple blog can be an awesome tool, but relatively few marketers leverage their blogs for maximum gain. That’s good news for you, because once you have finished reading this series you will be a step ahead, probably two or three, of your competition. In this post we will quickly walk through the first steps of setting up a web log.

So, enough of the small talk. Let’s jump right into the meat and potatoes.

What is a Blog?

A blog is a site, or a portion of a site, regularly updated with new content. Good blogs are interactive and form a community around a particular topic.

Several blogging platforms (software) are available, and you can add a variety features and options to any of them. But don’t let their simplicity fool you; a blog can put money in your pocket if you use it properly.

How to Get Started Quickly and Easily

People often use free, third-party options like Blogger.com when they first start a blog. However, it’s generally better to avoid third-party services and set up a blog on your own domain.

If you don’t have your own website don’t worry. A beginning marketer can build an effective Web presence blogging.

You can register a domain name for less than ten bucks a year through services like Godaddy.com or Name.com, and hosting is widely available for around five dollars a month.

Share This

Posted in blogging